Random Alphabets: C for Cigar dinners

There is a perception of success and that you have ‘arrived’ in life,” says young a Delhite. The cohiba company has organised polo events and four-course cigar dinners—a different cigar, wine and food dish for every course.

There is also a Cingari club being planned, which will gather cigar connoisseurs over dinners. “We also plan to open signature retail stores, Casa del Habanos, where you can sit and smoke and even have your own lockers.”While many of the newer converts are youngsters, Ameeta says the customers vary from city to city. Delhi sees a lot of businesspeople smoking, while younger professionals are taking to it in Mumbai and Bangalore.

Delhiites prefer established names such as Montecristo and Cohiba; limited edition cigars are also popular. “More people now prefer short, robust cigars like Churchill as they don’t have the time to smoke a cigar for two hours,” she adds. For the novice, one member has some advice: “Start with a small, mild cigar, buy it at a reputed place and don’t be embarrassed to ask questions. Don’t inhale and don’t light up with a gas lighter. Don’t stub out the cigar; let it die with dignity.” But it is also about creating and selling an image: picture a sophisticated evening with close friends at a plush farmhouse. “Cigars are aspirational; they speak of world travel, single malts and international food.

WARNING: SMOKING IS INJURIOUS TO HEALTH