ABOUT a decade ago, not many would have imagined that a little palm-sized gadget would become the symbol of ubiquity across India . Yet today, everyfourth Ram, Sita and Hari — or about 25% of India —flaunts a mobile phone. Indeed, it wouldn’t be wrong to say that the cell phone mania has spread like a virus.
In a fall-out of the infamous MMS case, Delhi government on banned mobile phones from all schools run and aided by it and advised public schools to follow its lead.The onus to ensure that the ban was enforced had been put on principals and a formal notification was issued after the MMS case.
Today, as the mobile technologyreadies for another leap, the gadget’s utilitarian virtues and its involvement in consumers’ lives will get a boost in several ways. One such area is that of m-commerce — use of the phone as a payment device for travel ticketing, utility services, merchant payments , P2P transactions and even banking. Pradeep Shrivastava, CMO, Idea Cellular , alluded to the fact that though the mobile is referred to as the 3rd screen after TV and computers, at 4 billion units, it has, in fact, become the biggest screen in terms of volumes worldwide, ahead of TV (1.6 billion units) and PCs (800 million units). He added that mobiles will see usage developing for microfinance payments , m-banking and mobile money transfer, and pointed out that the mobile is used for transactions as varied as buying groceries and sending remittances in the Philippines
Mobile phones in India have become a passion, more than a necessity. In early 1997, Essar was the first company to get license to launch a public mobile service in North India mainly Delhi. That was the time when this mobile mania was born and by the end of 2005, the number of mobile subscribers have exceeded the landline subscribers count.With more than 20 mobile operators in the country operating in various regions, the country is well connected with mobile network. There are various companies like Nokia, Sony Ericsson, Motorola, Samsung, Sagem, LG whose mobile phones are available in the market. Motorola and Nokia are the earliest players selling mobile phones in India.
There is also a great variety of mobiles. Simple monochrome screen phones to smart phones, all types of phones are available in the market. India is a major hub of mobile phone companies and one of the world’s biggest mobile phone market bases.
ABOUT a decade ago, not many would have imagined that a little palm-sized gadget would become the symbol of ubiquity across India . Yet today, everyfourth Ram, Sita and Hari — or about 25% of India —flaunts a mobile phone. Indeed, it wouldn’t be wrong to say that the cell phone mania has spread like a virus. 
In a fall-out of the infamous MMS case, Delhi government on banned mobile phones from all schools run and aided by it and advised public schools to follow its lead.The onus to ensure that the ban was enforced had been put on principals and a formal notification was issued after the MMS case.
Today, as the mobile technologyreadies for another leap, the gadget’s utilitarian virtues and its involvement in consumers’ lives will get a boost in several ways. One such area is that of m-commerce — use of the phone as a payment device for travel ticketing, utility services, merchant payments , P2P transactions and even banking. Pradeep Shrivastava, CMO, Idea Cellular , alluded to the fact that though the mobile is referred to as the 3rd screen after TV and computers, at 4 billion units, it has, in fact, become the biggest screen in terms of volumes worldwide, ahead of TV (1.6 billion units) and PCs (800 million units). He added that mobiles will see usage developing for microfinance payments , m-banking and mobile money transfer, and pointed out that the mobile is used for transactions as varied as buying groceries and sending remittances in the Philippines
Mobile phones in India have become a passion, more than a necessity. In early 1997, Essar was the first company to get license to launch a public mobile service in North India mainly Delhi. That was the time when this mobile mania was born and by the end of 2005, the number of mobile subscribers have exceeded the landline subscribers count.With more than 20 mobile operators in the country operating in various regions, the country is well connected with mobile network. There are various companies like Nokia, Sony Ericsson, Motorola, Samsung, Sagem, LG whose mobile phones are available in the market. Motorola and Nokia are the earliest players selling mobile phones in India.
There is also a great variety of mobiles. Simple monochrome screen phones to smart phones, all types of phones are available in the market. India is a major hub of mobile phone companies and one of the world’s biggest mobile phone market bases.
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